Transforming Brick-and-Mortar Institutions: An Analysis of Digital Engagement in Small-City Museums and the Impact of Digital Transformation

Authors

  • Xinyao Wang Institute of Creative Industries Design, National Cheng Kung University, Taiwan
  • Shyhnan Liou Institute of Creative Industries Design, National Cheng Kung University, Taiwan
  • Chia-Han Yang Institute of Creative Industries Design, National Cheng Kung University, Taiwan

DOI:

https://doi.org/10.71113/JMSS.v2i2.198

Keywords:

Digital Transformation, Sustainable Development, Small-City Museums, COVID-19 Pandemic.

Abstract

This paper explores the digital transformation journey of Liaoyang Museum, a national-level museum located in a small city with limited resources and audiences. An analysis of the museum's WeChat public account and official website reveals a dynamic interplay between digital strategies, cultural heritage preservation, audience engagement, and sustainable development. The study highlights the museum’s proactive response to the COVID-19 pandemic by embracing online platforms and investing in physical infrastructure and technology. Challenges identified include resource optimization, talent gaps, and the need for a more holistic approach to digitalization. The paper concludes by emphasizing the importance of integrating digital technologies with traditional practices to foster community engagement, promote cultural awareness, and achieve sustainable museum development.

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Published

2025-04-10

How to Cite

Wang, X., Liou, S., & Yang, C.-H. (2025). Transforming Brick-and-Mortar Institutions: An Analysis of Digital Engagement in Small-City Museums and the Impact of Digital Transformation. Journal of Modern Social Sciences, 2(2), 114–125. https://doi.org/10.71113/JMSS.v2i2.198

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Articles