Exploring the Impact of Digital Leadership and Green Digital Innovation on Corporate Digital Transformation

Jun Cui

doi:10.71113/JCSIS.v2i4.229

Authors

Jun Cui Solbridge International School of Business, Woosong University, Daejeon 34613, Korea

DOI:

https://doi.org/10.71113/JCSIS.v2i4.229

Keywords:

Digital Leadership, Green Digital Innovation, Corporate Digital Transformation, Qualitative Analysis, Sustainability

Abstract

This study investigates the interplay between digital leadership and green digital innovation and their combined influence on corporate digital transformation. By conducting a comprehensive literature review, we formulate several hypotheses aimed at identifying the key variables that drive this relationship. Employing qualitative methods, including interviews with industry leaders and case studies of organizations that successfully integrate digital leadership with sustainable practices, we analyze how these elements can be leveraged to facilitate transformative processes. Consequently, our findings reveal that organizations characterized by strong digital leadership are more adept at implementing green innovations, resulting in enhanced operational efficiency and competitive advantage. Additionally, we highlight the critical role of effective leadership in cultivating an innovative culture that embraces sustainability. The results emphasize the importance of integrating green practices into digital strategies, suggesting that this synergy not only meets corporate social responsibility goals but also drives meaningful digital transformation.

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