Silver Economy Industry Market Consumption Characteristics Research

Wanlu Wu; Shi Ying; Yuting Wu

doi:10.71113/JMSS.v2i1.187

Authors

Wanlu Wu Faculty of Economics and Law, Jingdezhen Vocational University of Art, China
Shi Ying Faculty of Economics and Law, Jingdezhen Vocational University of Art, China
Yuting Wu Faculty of Economics and Law, Jingdezhen Vocational University of Art, China

DOI:

https://doi.org/10.71113/JMSS.v2i1.187

Keywords:

Silver economy, Industry market, Consumption characteristics

Abstract

This study focuses on the consumption characteristics of the silver economy industry market.The silver economy refers to the total economic activities generated by providing products and services to meet the special needs of the elderly. Due to the imbalance in global population development, this economic phenomenon has significant regional characteristics worldwide. This study focuses on the consumption characteristics of the silver economy industry market, revealing the uniqueness of the consumption behavior of this group and market potential through in-depth analysis of the silver economy. In the market analysis section, we conducted a detailed study on the market size and growth trends of the silver economy in terms of consumption, services, and products, finding that it is showing a rapid development trend. Especially as the demand of the elderly for industries such as health, entertainment, and information technology is gradually increasing, this phenomenon reflects the diversification of the silver market in industrial structure. Through an in-depth analysis of the competitive situation of the main participants, we found that many companies in the market are enhancing their competitiveness by innovating services and personalized products. In-depth research on consumption characteristics reveals that the elderly are increasingly tending to rational choice and brand loyalty in consumption decisions, and the attention to quality and safety has significantly increased, forming a unique consumption psychology. This paper also discusses the impact of the policy environment on the silver economy, proposing systematic policy support suggestions, including strengthening community elderly care services and promoting the application of smart technology, to provide support for the sustainable development of the silver economy. It is expected to provide theoretical references and practical guidance for policymakers and industry practitioners in related fields.

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