Exploring Marketing Models in Mobile E-commerce

Haoran Li

doi:10.5281/zenodo.14553912

Authors

Haoran Li CLEA University,China

DOI:

https://doi.org/10.5281/zenodo.14553912

Keywords:

mobile e-commerce, Marketing model, Interactive Marketing

Abstract

This article analyzes the advantages of interactive marketing models in mobile e-commerce, and discusses the methods of constructing new marketing methods for mobile e-commerce from six characteristics: convenience, security, diversity, innovation, autonomy, and interactivity. It is hoped that this research can provide some reference for relevant personnel, help enterprises accurately position the market, optimize e-commerce marketing strategies, and ultimately achieve significant improvement and sustainable development of mobile e-commerce marketing goals.

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