An Analysis of the Overseas Dissemination Phenomenon and Strategy of Chinese Internet Literature

Abstract

Recently, Chinese online literature works have been included in the Chinese collection catalog of the British Library, one of the world's largest academic libraries. A total of 16 online literature works are included, such as The Road to Revival, Heavy Industry of a Great Nation, The Son-in-Law, The Great Doctor Ling Ran, Painting the Spring Light, and others. This reflects the growing international influence of Chinese online literature. More and more foreign readers are becoming fans of Chinese web novels, with their enthusiasm rivaling that of domestic fans. Some even go so far as to pay high prices for translations in order to better read and appreciate these works. Some readers even refer to Chinese online literature alongside Hollywood films, Korean TV dramas, and Japanese anime as the "four global cultural wonders." This phenomenon clearly demonstrates the potential and appeal of Chinese online literature in overseas markets. This paper analyzes the current status of Chinese online literature, explores the reasons for its "outreach," and, based on this, offers suggestions for the international dissemination of other Chinese cultures.