Innovative Marketing Approaches in Management for Business Success

Abstract

To explore the importance of innovative marketing methods in management in achieving business success, specific methods, business cases and implementation suggestions, so as to help enterprises enhance market competitiveness and achieve sustainable development. This paper comprehensively expounds the theoretical basis of innovative marketing methods, analyzes their importance, introduces in detail common innovative marketing methods such as social media marketing, content marketing, experiential marketing and word-of-mouth marketing, and demonstrates them by analyzing the cases of outstanding foreign enterprises such as Coca-Cola. It also puts forward some implementation suggestions, such as paying attention to consumer demand, cultivating innovative thinking, strengthening team cooperation and continuous learning. To provide enterprises, governments, academia and other relevant parties with a comprehensive understanding of innovative marketing, help them make more informed decisions in business practice, and promote the healthy development of the business environment. A comprehensive and systematic study of the application of innovative marketing methods in management, combined with in-depth analysis of actual cases, provides theoretical support and practical guidance for enterprises to formulate innovative marketing strategies, and fills some gaps in relevant research in this field.