The Impact of Regulatory Mechanisms in the Sharing Economy on Perceived Privacy Risk, Consumer Trust, and Continued Sharing Intention

Huaqi Wen

doi:10.71113/JMSS.v2i4.368

Authors

Huaqi Wen Brandeis International Business School, United States

DOI:

https://doi.org/10.71113/JMSS.v2i4.368

Keywords:

sharing economy, government regulation, industry self-regulation, perceived privacy risk, consumer trust, continuous sharing intention

Abstract

The sharing economy represents a peer-to-peer exchange business model that enables the sharing or rental of goods and services through internet platforms. Despite its enormous development potential, the sharing economy has gradually exposed regulatory challenges, inadequate platform mechanisms, and weak community foundations. This study employs structural equation modeling to empirically examine the effects of sharing economy regulatory mechanisms on perceived privacy risk, consumer trust, and continuous sharing intention. Based on 406 valid questionnaires from users of mainstream Chinese sharing economy platforms, our findings reveal that government regulation significantly reduces perceived privacy risk, while industry self-regulation alone shows no significant negative impact. However, the interaction between government and industry self-regulation demonstrates significant negative effects on perceived privacy risk. Furthermore, perceived privacy risk negatively influences both consumer trust and continuous sharing intention, while consumer trust positively affects continuous sharing intention.

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