An Analysis of the Application of Framing Theory in “Violent” Short Video News:A Case Study of Observer Network

Kuan li; Chuanjia Zhang

doi:10.5281/zenodo.14678230

Authors

Kuan li Faculty of Arts and Social Sciences, University of Malaya, Kuala Lumpur, Malaysia,50603
Chuanjia Zhang (School of Film and Television, Hebei University of Science and Technology, Shijiazhuang, Hebei Province, 050091, China)

DOI:

https://doi.org/10.5281/zenodo.14678230

Keywords:

Short video news, news framing, online communication, violent event reporting

Abstract

The “violence frame” is a variant of the traditional “news frame” in the context of short video news. In terms of media effectiveness, it emphasizes and amplifies themes and semantics related to violence within reports, thereby creating an intense sense of dynamism and tension that captivates the audience’s “strong gaze.” It has significant framing effects in drawing audience attention and evoking emotional resonance. However, it also suffers from evident shortcomings, such as being one-sided, sensational, neglecting factual accuracy, distorting the news structure, and propagating media-induced social anxiety. Thus, how to utilize the “violence frame” to communicate specific events in short video news warrants further discussion.

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