How does the Guangdong-Macao Cooperation Zone innovate its administrative system to enhance policy implementation capacity—based on the perspective of cultural and creative industries policy

Quan Zhang

doi:10.71113/JMSS.v2i1.152

Authors

Quan Zhang University of Science and Technology Beijing https://orcid.org/0009-0007-8245-491X

DOI:

https://doi.org/10.71113/JMSS.v2i1.152

Keywords:

Implementation of public policy, Innovative administrative system, Intergovernmental relations, Cooperation zone

Abstract

This study explores how the Hengqin Guangdong-Macao In-depth Cooperation Zone utilizes "One Country, Two Systems" to innovate administrative systems and optimize cultural and creative industries (CCI) policy implementation. Combining qualitative and quantitative methods, it aims to uncover the internal mechanisms and external drivers of CCI development in the Zone. Using Vosviewer, the latest global research on industrial policies and CCI was systematically analyzed. The study highlights that effective public policy intervention can amplify CCI's positive effects and promote industry prosperity. Qualitative analysis, including content analysis with Octopus Software and Rostcm6, focused on the Zone's collaboration with Macao in developing CCI with Zen aesthetics, revealing their unique contributions to Macao's industrial diversification. Field research explored how the Zone attracts and retains CCI talents through an institutionally inclusive environment, finding distinct preferences for public policies among different talent groups. Regarding administrative innovations, the Zone's Management and Executive Committee-centered system facilitates integration and coordinated development with Macao, reflecting the central and provincial governments' commitment to empowering the Zone. Results show that this unique administrative system enhances investment willingness and promotes CCI agglomeration, laying a foundation for CCI's sustained and healthy development. Overall, this research provides theoretical support and practical guidance for promoting local industrial policy implementation through administrative innovations in the Hengqin Guangdong-Macao In-depth Cooperation Zone.

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