Use Overseas Social Media to Enhance International Communication: Jiangxi Case Study

Ming Guo

doi:10.5281/zenodo.14566095

Authors

Ming Guo Universiti Sains Malaysia

DOI:

https://doi.org/10.5281/zenodo.14566095

Keywords:

Overseas Social Media, International Communication, Chinese Brands, Jiangxi Enterprises, One Belt and One Road

Abstract

The enhancement of international communication capacity and the improvement of the global communication quality of Jiangxi enterprises are pivotal to implementing Xi Jinping's diplomatic vision and his directives on strengthening international communication capabilities in the new era. This paper employs a case study approach to underscore the critical importance of international communication for Chinese enterprises, focusing on the strategies and practices adopted by Jiangxi enterprises in utilizing overseas social media platforms for global outreach. The findings provide valuable insights and strategic guidance for advancing the international communication capabilities of Chinese enterprises in the future.

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References

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