Theoretical construction and application path of cultural tourism metaverse empowering rural revitalization

Jun Deng; Weiwei Deng

doi:10.5281/zenodo.14565863

Authors

Jun Deng Cheongju University
Weiwei Deng Sichuan University of Arts and Science / Dazhou, China

DOI:

https://doi.org/10.5281/zenodo.14565863

Keywords:

Metaverse, intangible cultural heritage, environmental drama, industry-education integration, rural revitalization

Abstract

Empowering thinking with art, theatrical colony groups, and promoting rural revitalization and development. Tapping into the new opportunities of intangible cultural heritage in meta-universe application scenarios to build an immersive rural tourism complex. Environmental theatre produced in the context of intangible cultural heritage provides a concrete implementation path for the revitalization and development of rural cultural tourism industry. Rural environmental theater is a new type of cultural consumption product under the theater space. Using environmental theater as a means of expression, it brings an immersive theater experience to the audience with a flowing and free tour. This study takes Lacan's three worlds theory as the theoretical research basis to explore the theoretical construction of the meta-universe of cultural tourism. And based on the three-whole education system in the context of university industry, academia and research, and based on the educational characteristics of universities, it integrates industry, academia and research with the development of rural culture and tourism in depth, so as to realize the purpose of promoting the new development of rural culture and tourism industry, and boosting the development of rural revitalization in the new era.

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