The impact of film and theater culture on the development of Chinese industry

Abstract

With the global economic integration and the improvement of people's living standards, the impact of film culture on the tourism industry has become increasingly significant. This paper analyzes the role of film culture in promoting the tourism industry through multiple dimensions such as location selection, plot influence, celebrity effect and film type, and explores multiple global cases, such as the promotion of New Zealand tourism by "The Lord of the Rings" and its continued impact, and the role of the construction of Qingdao Oriental Movie Metropolis in China in promoting local economic development. Research shows that film culture can not only stimulate tourists' travel motivation, but also enhance the image of tourist destinations, achieve advertising effects, and promote the common development of the tourism industry chain. However, compared with the relatively mature film tourism system abroad, the development of Chinese film tourism is still in its early stages, with problems such as over-reliance on star effects, lack of systematic planning and cultural connotation mining.

In order to promote the sustainable development of Chinese film tourism, this paper proposes a series of countermeasures, including: establishing experiential tourism projects, using new media for publicity, seizing the opportunity for film tourism publicity, enhancing cultural connotations and strengthening government supervision. The research results provide theoretical reference and practical guidance for the deep integration of Chinese film and tourism industries.