Analysis of skills demand for live e-commerce talents based on China's online recruitment data

Chenjie Xue; Liqiong  Qian

doi:10.71113/JCSIS.v2i7.340

Authors

Chenjie Xue Commerce College, Anhui Business College, China
Liqiong Qian Commerce College, Anhui Business College, China

DOI:

https://doi.org/10.71113/JCSIS.v2i7.340

Keywords:

online recruitment information, Live broadcast e-commerce, skill requirements

Abstract

With the rapid development of the live e-commerce industry, the demand for professional live e-commerce talents has shown a significant growth trend. This requires higher vocational colleges to keenly capture the dynamics of market demand and accelerate the construction of a talent training system that is closely connected with the live e-commerce industry to support and promote the sustainable and healthy development of the industry. In order to accurately grasp the characteristics of talent skill requirements in the field of live e-commerce, it is proposed to use Chinese word segmentation technology and N-gram grammar model to conduct in-depth analysis of online recruitment data. Through effective identification and segmentation of keyword groups, in-depth analysis based on semantic understanding is implemented to refine and explain the core skill requirements of live e-commerce positions. In-depth exploration of the specificity of talent skill requirements for live e-commerce can effectively promote the organic connection between the education chain, talent chain, industrial chain, and innovation chain, and deliver high-quality skilled talents for the vigorous development of the live e-commerce industry.

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